Social Media has become an all-pervasive aspect of our daily lives. Be it through Google+, LinkedIn, Facebook, Twitter or Instagram, we’re all being affected by the never-ending waves of Social Content, in one form or another. As a business owner, this represents a tremendous opportunity to grow your company. Here are 5 reasons you should stop delaying the inevitable and hop onto the Social Media bandwagon.
1- Social Media is a targeted way to attract potential customers, with little to no budget
People tend to gather in cliques. On any Social Media platform, you’re bound to find micro-communities centred around common particular topics of interest. This makes it easy to reach out to groups related to your business. If you’re ready to put out quality, relevant content on a frequent and regular basis, then you’ll end up attracting wave after wave of visitors which are highly likely to be interested in your products or services. This is a cost-efficient way of obtaining new customers and gaining more exposure.
2 – Social Media is an invaluable feedback tool
With the use of simple tools such as polls and surveys, businesses can amass a huge variety of data on their customers’ needs and complaints, but more importantly, the various analytics available nowadays allow companies to accurately analyse user behaviour and identify what customers appreciate and what they don’t.
3 – Social Media allows you to increase Brand Awareness and Loyalty
Companies often organise promotions, contests and giveaways with the support of the various Social Media platforms. This is one of the ways you can build brand awareness and loyalty with very little effort by leveraging the great exposure and viral effect provided by the pervasiveness of Social Media.
4 – Social Media provides a means for excellent Customer Care.
The personal and human connection provided by Social Media is one of the best tools for Customer Support available these days. When your customers get the feeling that you’re taking your time to personally reply to some of their inquiries and issues, it makes you look a lot more trustworthy and concerned about their well-being. This is a very effective way of engaging your customers on a more in-depth level and thus gain their approval and support.
5 – Social Media allows you to spot trends early and strategise accordingly
Trends come and go at an increasingly rapid pace in the digital age we’re currently in. Content rapidly goes viral and information spreads across the globe within minutes. Trends also grow over time in subtle, often hard-to-notice patterns. With the help of hashtags and keyword research, for instance, one can quickly spot emerging and ongoing trends that might not have made it to the forefront of people’s attention. Such unnoticed trends can be quite helpful to take advantage of, considering the low competition usually inherent in under-tapped digital
Of course, there are tons of other reasons to get your business beating to the Social Media pulse, and a lot more ways you could profit from it. Of course, there’s also the possibility of handling your Social Media campaign poorly and obtaining average or even negative results, creating the opposite effect of hurting your brand instead of contributing to its growth.
Here at Shixels, when we handle Social Media campaigns for our clients, we spend a great deal of time selecting the most appropriate strategy for the business, striving to achieve the best possible results considering the niche, resources and objectives. Consider taking a look at the various reasons stated above and fix yourself an objective such as trying to improve the aforementioned aspects of your business. It would be a great way to dive into the Social Media world and get your feet wet.