Do you know what your most profitable keywords are? Can you determine your revenue growth from organic search? Are you a local, national, or global market leader in your industry? Does Google think you’re one? These are all questions that every business owner should ask their marketing staff or agency.
When potential customers are searching online, do they find your website? Do they find your competitors first? Our Kaizen approach to SEO ensures that your site, content, and assets are being found by your ideal customers. This doesn’t mean being ranked #1 is our top priority, but it does mean getting a positive ROI for your SEO investment. From our experience, the sustainable practice is to understand your audience and serve them the content they want. We can customize your content campaign and asset strategy for your unique business needs and goals.
The most unique thing about your business is your customers. If you don’t understand your audience, how can you give them the experience they desire? We help you build an audience that will help build your business.
Determining how your customers find you and how they interact with your website is where our experience is invaluable. Our team specifies the search experience your audience encounters from the top of the sales funnel to the bottom. We figure out where they hang out online and what content they are looking to consume. Our experience is what keeps you growing, regardless of what Google decides to factor into their ranking algorithm.
With an intimate understanding of your customers’ desired experience, we develop strategies to address pain points and provide the informational resources your audience is seeking. From producing the content to getting it in front of the right eyes, we make sure your audience finds you and your content.
Based on the intel we gather and your business goals, O3 delivers project timelines to help you understand the brass tacks of what we’re doing and what you should expect as a result. Your revenue is at stake and even our best strategies don’t run themselves, so we’re constantly optimizing and testing – and confirming that we are not only reaching your target audience but positively affecting your revenue.
Accountability is where we differentiate from our competition. As your marketing partner, we’re in this together. Our success depends on your success, and our comprehensive analysis and thorough reporting ensures success for us both.
Sound like we’re your partner? Contact us to learn more.
We start the process by doing a comprehensive audit on your website to assess where gains need to be made and where things need to be fixed. We examine both on-page and off-site elements and where friction can be reduced. We take a look at your code structure, the information architecture of your site, and your link profile, among other elements of user experience. Our findings here will drive our strategies moving forward. We’ll fix the on-page issues and develop a content campaign to help you get the right kind of links.
It’s no secret that engaging content is the best way to build an audience of target users. Creating content that is inherently “linkable” is the only legitimate way to find sustainable and meaningful search traffic. We can help you devise campaigns centered around content that your users will find valuable and get them into your sales funnel.
If you’re losing organic traffic and you don’t know why, you may be the recipient of a Google penalty. Don’t worry, we can help you navigate these treacherous waters and prescribe paths forward to overcome the penalty. Let us know what you’re dealing with and we’ll do a full audit to find out exactly why your traffic is missing and how to get it back.